Brand & Marketing
At Samsung, I served as a brand ambassador, contributing to a variety of marketing materials, brand assets, and Sales campaigns. A key part of my role was to ensure strong brand continuity and provide support for all communication pieces displaying the Samsung brand and its subsidiaries. I also took the lead in creating sales campaign assets, a significant contribution to the company's marketing efforts.
I had close collaboration with the Global Marketing team based in South Korea. Together, we ensured the correct adoption of the brand, catering to a diverse cultural needs and preferences. As a point of contact, I provided the SEA org with assets, guidance, and best practices, fostering a strong sense of teamwork and shared goals.
Discover Samsung Event
The Discover Samsung Event is one of the biggest sales campaigns by Samsung America. This event happens quaterly. I had the opportunity to help elevate and strategize a refresh for these events. I helped unify the campaign's branding look for all channels. Set guidance on Informational Hierarchy. Increase awareness of the sales event and the frequency. I also helped establish new brand guidelines.
The new Discover Samsung Event mark set out to do two things; One, we need to communicate to the customer that this sales even happens at different time through the year. Two, it needs to feel more celebratory.
The Discover Samsung event involves an extensive effort from many teams in the company and third-party agencies. To help streamline the process, I helped implement some standardization of the marketing assets that teams needed. These include assets for the .COM, App, many channels throughout Samsung, Social media, and any other asset for any of the partnerships.
We also set out to standardize many of the digital components. We templatized many sets of banners. I created guidance to help all our designers become more effective at working through design files created by other designers. Assuring continuity between teams. It also helped the review process with fewer things to review and double-check.
In the end, we conducted some A/B testing to glean customers' reactions to the new updates. We expect to see a marginal increase in reactions and scores. A full roll-out for in-house teams was to follow in the next quarter.
Solve for Tomorrow
I had the pleasure of designing the anniversary logo for Samsung's Solve for Tomorrow's 15th anniversary. This update included different lock-up orientations and several applications for web, print, and video promotional materials.
